Skip to content
Contact us

One trade, written properly.

We lead with UK financial services because that is where the evidence and the demand are: roughly nine in ten of the 28,583 UK organisations in our own research database sit in it.

Trades with a page of their own

A trade gets a page when there is something true and useful to say about its admin. Where we have no figures of our own, the page says so and quotes none, rather than a vendor’s number with the trade’s name swapped in.

In the catalogue, not yet a page.

The trades we work with that have a line here until there is a page worth writing.

  • Hospitality

    Bookings, guest messages, reviews; the catalogue lists what we would build.

    Hotels, venues and restaurants. We have no figures of our own for this trade yet, so there is no industry page: the catalogue on this site lists what we would build, item by item, and names which of the six offers each one is. Bookings, guest messages and review replies are enquiry handling and first-draft writing under other names. The rota, and anything a guest could be harmed by, stays with a person.

    BookingsGuest messagesReviewsCatalogue, not a claim

  • Healthcare

    Appointment admin, chasing, first drafts; a clinician keeps every decision.

    Clinics, practices and care providers. Dental practices have a page of their own; the rest of healthcare does not yet, because we have no figures of our own for it and will not borrow a vendor’s. What we would build is in the catalogue: appointment reminders and confirmations, document chasing for referrals, first drafts of letters a clinician then owns. Triage, and anything that touches a diagnosis, stays with a person, and the audit layer writes down that it did.

    AppointmentsChasingFirst draftsClinician owns it

  • Retail & ecom

    Support, product copy and stock alerts; the catalogue lists what we would build.

    Stores and storefronts. No industry page and no figures of our own yet, so this is a catalogue entry rather than a claim. What we would build: enquiry handling for the support desk, first-draft product copy a person edits, stock and logistics alerts that say what changed and where the number came from. Pricing, and anything a customer could be harmed by, stays with a person.

    SupportProduct copyStock alertsCatalogue, not a claim

The plan builder

What do you do?

Pick your industry. We will show you the stack we would build for it, and put the pieces you choose in the order we would ship them.